Video marketing is an area of internet marketing where misconceptions abound. That's why you have to find out what the reality is by yourself through research. One of the worst things you can fall into is believing others when it is shrouded in criticism. Video marketing can become just as critical as any other tactics you use to promote your business on the internet if you have the right knowledge.
Plenty of internet marketers and companies do not use video marketing for one reason or another. This is just an area that is outside of their comfort zone. The truth is that they could probably increase their profits by using video marketing. So, it is advised that you should first try video marketing for your business and see how it works.
Just get over your fear and produce a few videos. You can accomplish this by using free tools. Your reasons for steering clear of videos are not good ones. Besides, its not like you have to star in any of them. Once you see how easy they are to create, then you will never have a fear about it ever again.
You have seen IM products that are interviews of experts in some niche. Quite often, the entire product is made up of various interviews my review here conducted with experts. These products, though, are usually in PDF format. You can do the same thing but on a local level so you can interview them on video. It can then be converted into a product if you like. However, since we are talking about video marketing you should just do them and post them for people to see at no charge. You can get some pretty cool results with such video interviews. People will also respond to them because they include a variety of experts.
A good article on video marketing wouldn't be worth anything if it didn't mention SEO for videos. After a year of Panda updates and widespread destruction for many online marketers and businesses, you don't see as many videos on page one. Despite this there are many still to be found on the first page for different key terms. It's critical to do a little SEO because videos can still rank highly for certain terms. Those videos on page one are probably lifted there by social media sharing and favorable voting. Make sure you add your keyword to the title of the video as well as in the description on your channel.
Will video marketing really help your business take off? You might be thinking about this question right now. No matter what your niche is, this should be easy to do. All you have to do is make PowerPoint slides, add some audio, and discuss topics related to your niche. Basically all you do then is discuss your topic while you are shooting the video. In most cases, if you do a quality video, your audience will appreciate what you have done.